Headless re-platform for a high-traffic store
A storefront re-platformed to a headless architecture that held up under launch-day traffic and lifted conversion.
ecommerce-d2c · DTC e-commerce brand
- 1.4s
- Largest Contentful Paint
- +18%
- Conversion rate
- hours
- Campaign launch time
from 4.1s
from days
The challenge
A growing DTC brand's storefront buckled during sales spikes and was slow to change. Every campaign meant a developer ticket and a wait.
What we did
We moved the front end to a fast headless stack, kept the commerce backend, and gave marketing a content model they could edit without engineering. Performance budgets were set from day one.
A fast storefront is part of the product, and it shows up in revenue rather than only in a Lighthouse report. Cutting Largest Contentful Paint from four seconds to under 1.5 paid for the engagement on the first campaign after launch.
The change that mattered more over the following year was the smaller one: marketing stopped needing engineering to publish, so campaign cadence stopped being limited by our availability.
Stack
Launch day used to be stressful. Now the site just holds, and the team ships campaigns themselves.
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